The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
by
Hamish
on Mon 13 Feb 2006 10:49 AM NZDT |
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Reluctant to read this new take on the old idea that groups, correctly structured and sampled, despite ignorance, bias and uncertainty, can come up with insightful answers.
Given the way our brains are structured, that this macrocosmic view of the emergence of intelligence from a diverse cluster of entities is correct shouldn't be a surprise.
Well researched and written with a fund of interesting research examples, and a strict definition of when crowds do and don't (mobs) work.
Its in the WCC Library system, but I can't link any closer than the search,
check it out
ObURL:
Independent Individuals and Wise Crowds
James Surowieki