I have registered, and rarely watched, for any number of webcasts, but never so easily as Intel just made it for me. Its not easy to make me say nice things about Microsoft but this was cool.

The usual process is to register, use http://www.timezoneconverter.com/ to fix the date and time and then cut and paste the rest of the information to Outlook.

At http://www.techonline.com/static/emails/3244.html however, after registration (multiple registration for any of their future webcasts) you are presented with a link to an *.ics file for each event.

Click! Its in your Outlook, in your time zone, no muss, no fuss. That calendars aren't generally as interoperable as SMTP is still a shameful state of affairs...