The phrase of the day, repeated ad nauseum was "There is no free lunch." I resisted the temptation to observe a monopoly is probably as close to a free (certainly of effective competition) lunch as you can get, but that's not the point. No one expects something for nothing, but they reasonably expect cost-plus pricing, which cellular clearly isn't and Wi-Fi, subsidised by collateral sales or as a public good certainly is.
"Worldwide, the wireless telephony broadband service providers don't want to acknowledge the possibility that mobile/portable/nomadic Broadband Internet Access will default to Wi-Fi. But every new portable/ mobile/nomadic communications or communications device sold that incorporates Wi-Fi increases the likelihood that Wi-Fi will become... or most chillingly to them... perhaps already is, the dominant "final delivery" technology of Broadband Wireless Internet Access."
Steve Stroh