Among the benefits of the current plummet of the NZ US dollar exchange rate is its proximity to the wailings, gnashing and rending of garments during its rise. So close one can almost hear the echo of the outcry at the intolerable climb of the NZ dollar against the greenback as the same stories of gloom are rolled out with the words "export" replaced by "import."

Even the shortest of short term memories must be struck by the media (and others) behaviour:

Exchange Rate Climbs: WOE!

Exchange Rate Falls: WOE!

The search for bad news to attract the eye and ear sometimes needs to be moderated by the risk of appearing stupid as you bewail first one thing, then its opposite.

Perhaps its the volatility. In any case, expect that exchange rates will be news what ever they do, and the "victims" will find a willing ear on the wailing wall of the media.